the global chatbot market is estimated to see a compound annual growth rate of 24.3% and is projected to reach $1. Furthermore, 38% had positive feedback, and only 11% registered negative reactions to the technology.
Messaging applications such as Facebook Messenger and WhatsApp also make use of messenger bots that are customized to push out products and services. They do this not only by promoting the brands,
The main reason why this technology is so successful is nbsp;likely that it answers the consumers’ need for information quickly and accurately. Chatbots can also collect data about their users, which feeds into improving interaction with them.
Of course, much like any other technology, there are a few things to note before adopting it. Marketers should consider where to use chatbots. For example, businesses with greater Facebook engagement may want to incorporate a chatbot in their Facebook Messenger; those who have more website traffic may benefit more from website chatbots.
Nonetheless, the tech not only provides a more efficient and responsive way to deal with customers; it is also more cost-effective than hiring customer relations staff.
As more and more people are on the go, the use of voice search and voice commands is increasing. Voice assistants are empowering mobile users to access information online and do certain tasks like never before. In the U.S. That’s a total of 35.
While the growth is positive, it is a big challenge for businesses as well. Unlike the usual online searches with pages upon pages of results, voice searches will only give the top, most related answer to a query. Businesses want to be that one result that matches a user’s voice query.
What does this mean for digital marketers? It means optimizing content to suit the requirements of voice searches. Publish content that solves or answers consumers’ queries. It’s also important to use natural conversational language, as well as longer phrases or full sentences as keywords. nbsp;This not only helps the end-user but also makes the content voice-search-friendly.
Blockchain technology is already disrupting the way the world views finance and financial systems. Its power is not limited to these sectors, however. In recent years, it has already expanded to digital marketing.
Technology has allowed marketers to track where their ads are placed and ensure that real consumers, nbsp;rather than automated bots, are clicking on their ads. This makes customer engagement data more reliable and makes sure brands’ marketing assets are not being put to waste.
Consumers can also benefit from the transparent nature of blockchain technology, as it gives them more control over how their personal data should be used by advertisers. When consumer trust increases, the likelihood of them sharing personal information also surges. This helps marketers and companies to know them better.